We are Many, We are One: Neo-tribes and Tribal Analytics in 21st Century America"Space and geography, demographics and culture are less and less relevant. It is no longer about where people are born or where they live. It is more about who they are, how they see themselves, and with whom they choose to identify. This new world is as much about how we choose to identify ourselves, how we define our own priorities, and who we ourselves choose as our cohort as it is about where we physically work, play or worship. "The uniqueness of Tribal Analytics is that it 'segments' the population based on self-identified tribal affinities -- shared values, life philosophies and outlooks. In doing so, it transcends demographics and other category-specific attitudes and behaviors that would be the basis of a traditional market segmentation study. Along the way, be prepared to see your own family and friends in a completely new way. You will meet the Persistents, the Outsiders, the Creatives, The One True Path, the Land of the Free. Find out who you, your customers, your target voters, and your neighbors really are."--Online blurb. |
