The Handbook of Magazine Studies

Front Cover
Miglena Sternadori, Tim Holmes
John Wiley & Sons, Apr 21, 2020 - Social Science - 496 pages

A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series

The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact.

Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book:

  • Discusses media theory, academic research, and real-world organizational dynamics
  • Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies
  • Features in-depth case studies of magazines in international, national, and regional contexts
  • Explores issues surrounding race, ethnicity, activism, and resistance

Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.


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Magazines as Dynamic Organizations
Customer Magazines as Hybrids of Journalism and PR
The Lessons and Legacy of Ebony Magazine
Magazines and the Construction of Consumer Lifestyles
Sexuality and Gender in Online
The Narrative Strategies of Celebrity Magazines
Gender in Magazines
Beauty Liberty and the Pursuit of Happiness How Three British
Consumer Guides or Social Binders?
The Contested Category of the Photography Magazine
Magazines as Sites of Satire Parody and Political Resistance
The Role of Advocacy in Shaping
Constructing an Imagined Community
Magazines in Spanish and Portuguese America
Digital Transitions in an Evolving
Magazine Markets and Ideologies

Magazines Culture and Society 261 20 Magazines as Alternative Sites of Artistic Practice
Magazines as Sites of Didacticism Edutainment and Sometimes Pedagogy
Approaching the Commercial
Culinary Magazines in Oceania and Australia

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About the author (2020)

Miglena Sternadori is Associate Professor in the Department of Journalism and Creative Media Industries at Texas Tech University. She is the author of Mediated Eros and contributor to numerous journals and publications including Mass Communication & Society and Feminist Media Studies.

Tim Holmes is associate director of postgraduatetaught journalism programs at the School of Journalism, Media and Culture at Cardiff University, Wales. He is the founder of the Mapping The Magazine series of conferences, and author of Magazine Journalism and The 21st Century Journalism Handbook.

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