Global Communication: Theories, Stakeholders, and Trends

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John Wiley & Sons, Dec 24, 2019 - Social Science - 328 pages

Discusses the players, theories, and trends that affect how the world communicates and gets their information

This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.

Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.

• Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order

• Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media

• Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)

• Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment

• Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities

Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.


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Development Research Traditions and Global Communication
Role of International Organizations
Global Technologies and Organizations
WebBased and Digital Media
US Multimedia Conglomerates
Media Stakeholders Outside the United States
European Media
International Role Impact and Global Competitors
The Role of Global News Agencies and Sources
Arab Media and the Al Jazeera Effect Lawrence Pintak
The Approaches and Accomplishments of the Four Media Giants in Asia Junhao Hong
The Role of Global Advertising
Summary and Conclusions
Select Bibliography

The Global Music Industry

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About the author (2019)

Thomas L. McPhail, PhD, is a writer and an international media critic, and has served for over a decade on the Canadian National Commission for UNESCO. He is the author of Development Communication (Wiley Blackwell, 2009).

Steven Phipps, PhD, teaches Media Studies at the University of Missouri, St. Louis. His published research has focused largely on historical and legal aspects of the media

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