Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors
Expert guidance on the art and science of driving secure behaviors
Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change.
When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That’s what Transformational Security Awareness is all about.
Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization.
Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.
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You Know Why
Choosing a Transformational Approach
The Tools of Transformation
Marketing and Communications 101 for Security
Awareness Leaders 37
Tracking Results and Measuring Effectiveness
Whats in a Modern Security Awareness
The Process of Transformation
Putting It All Together r
Security Awareness Program Leaders
Behavior Management 101 for Security
Awareness Leaders 83
Seven Key Reminder Nudges