Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business

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John Wiley & Sons, Jan 29, 2020 - Business & Economics - 440 pages

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:

  • Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing
  • Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
  • Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
  • Amplify your brand, cultivate customers, and increase profits
  • Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy

Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

 

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Contents

GETTING STARTED
1
Safeguard against digital pitfalls
81
THE DYNAMIC DIGITAL MARKETING MODEL
87
Social The Proven Positioning Process
143
Send The C L E A N Customer Cultivator
199
Substance The C R E A T I V E Content Communicator
239
Sell The Ultimate Reach and Retention Radar
287
Sponsor The Brilliant Brand Booster
307
Strategy The D I R E C T Digital Dynamo
327
Score The Radical Results Reaper
355
The Digital Challenge
375
Digital marketing success stories
387
Further Resources
397
Index
401
Copyright

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About the author (2020)

Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort- Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the RSA (Royal Society of Arts, Manufactures and Commerce) and CIM. Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5 million-strong subscriber base, which proves she has the credentials to lead others to digital marketing success

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