Supertrends: 50 Things you Need to Know About the Future

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John Wiley & Sons, Feb 3, 2020 - Business & Economics - 304 pages

Take a look into the future and discover the trends that are shaping our world

Futurists are in the business of predicting the future. What do the most efficient futurists know? You’ll find the answer inside Supertrends: 50 Things You Need to Know About the Future. Discover how we can expect the world to evolve in terms of demographics, economics, technology, environment and beyond. Whatever it is that you do, you will be able to better prepare for the future if you can just get a clear view of it.

These are turbulent times, and we all need to be ready for what’s coming if we hope to thrive. This book addresses what we can expect in the coming decades, and how companies and government should adapt to accelerating change. You will also see improvement in your own ability to predict the next big thing – a valuable skill in any walk of life.

  • Discover the core principles of efficient forecasting
  • Identify underlying drivers and recurring social patterns which help explain and predict events
  • Learn about evolving and expected future technologies and lifestyles, and how they will be applied in the coming decades
  • See how companies and governments can become more future-proof by adopting new and innovative management principles

Author Lars Tvede is a serial entrepreneur and currently works as founding partner in the successful venture fund Nordic Eye, the think tank Futures Institute and the forecasting company Supertrends. Throughout his career, he has found success through his uncanny ability to predict the trends that will take our world forward. Read this book to benefit from his insights and get a handle on what’s coming next in our dynamic world. Anyone who needs to understand the future – from financial executives, industry leaders and entrepreneurs to journalists and politicians – will benefit from Supertrends.


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Demography and Prosperity
The Biotechnological Revolution
Computers Software and Electronic
The Path to Infinite Energy
The Importance of Innovation
New Networks and Decentralised
The Transport Houses and Cities of
The New Lifestyles Experiences
Business Management in a More
The Political Implications of Tomorrows
The Final Rule
Sources and Inspiration

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About the author (2020)

LARS TVEDE is a serial entrepreneur, financial investor and bestselling author. He is the co-founder of venture capital fund Nordic Eye, the think tank Futures Institute and the crowdsourcing company Supertrends, which generate an interactive consensus timeline for the future.

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