Gamification Marketing For Dummies

Front Cover
John Wiley & Sons, Oct 6, 2020 - Business & Economics - 304 pages

Grow your customer base with games!

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.

  • Use games to increase customer engagement and marketing results
  • Learn how to choose or commission the right games for your market
  • Plan and execute a successful gamification strategy
  • Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

 

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Contents

Introduction
3
CHAPTER
7
Looking at some examples of gamification
9
CHAPTER
12
CHAPTER
15
CHAPTER
30
Beginning Your Gamification Marketing Quest
38
Taking a Closer Look at Your Current Customer Base
40
CHAPTER
178
CHAPTER
190
CHAPTER
201
Preparing for Your Next Gamification Quest
216
CHAPTER
227
CHAPTER
228
Ten Best Gamification Marketing Examples
243
The Part of Tens
244

Choosing meaningful social media data versus vanity metrics
48
CHAPTER
51
CHAPTER
80
CHAPTER
83
CHAPTER
90
CHAPTER
119
CHAPTER
121
Launching and Promoting Your Game
141
Monitoring RealTime Events and Data
168
CHAPTER
258
148
270
x
272
243
273
154
276
vi
278
Table of Contents
281
Copyright

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About the author (2020)

Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.

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