Integrated Marketing Communications in Advertising and Promotion

Front Cover
South-Western Cengage Learning, 2010 - Advertising - 688 pages

Other editions - View all

Integrated Marketing Communications in Advertising and Promotion
Terence A. Shimp
No preview available - 2007
Integrated Marketing Communications in Advertising and Promotion
Terence A. Shimp
No preview available - 2010

Bibliographic information

TitleIntegrated Marketing Communications in Advertising and Promotion
AuthorTerence A. Shimp
Edition8
PublisherSouth-Western Cengage Learning, 2010
ISBN1280726563, 9781280726569
Length688 pages
  
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