Advertising Creative: Strategy, Copy + Design

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SAGE, 2010 - Business & Economics - 347 pages
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Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.

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About the author (2010)

Tom Altstiel is Creative Director and Partner at Prom Krog Altstiel, Inc. (PKA), a Milwaukee-area marketing communications agency. He has been a copywriter and creative director at several Chicago- and Milwaukee-area agencies, working on accounts for consumer, business-to-business, and agricultural clients. He earned a Masterās degree in advertising at the University of Illinoisā Urbana/Champaign and has been teaching at Marquette University as an Adjunct Instructor since 1999. In 2003 he received the Deanās Recognition Award for Outstanding Part-Time Faculty, and in 2004 he advised the Marquette team at the NSAC finals in Dallas.

Jean Grow is Associate Professor in the Department of Advertising and Public Relations at Marquette University. She earned her Ph.D. from the University of WisconsināMadison and her BFA from the School of the Art Institute of Chicago. She has won numerous teaching awards including the Deanās Award for Teaching Excellence in 2007. Grow remains active in the industry as a branding consultant with a focus on gender and semiotics. Prior to moving to Wisconsin, she worked in Chicago as an artistsā representative; her agency clients included DDB Needham, Foote Cone & Belding, J. Walter Thompson, and Leo Burnett.

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