Winning the War for Talent in Emerging Markets: Why Women are the Solution
The war for talent is heating up in emerging markets. Without enough "brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way--bringing in expats and engaging in bidding wars for hotshot local "male” managers.
The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers.
But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces - family-related "pulls,” such as daughterly duties to parents and in-laws, and work-related "pushes,” such as extreme hours and dangerous commutes - force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely.
In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including:
* Sustaining ambition through stretch opportunities and international assignments
* Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors)
* Introducing flexible work arrangements to accommodate family obligations
* Providing safe transportation, such as employer-subsidized taxi services
Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.
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Introduction In Plain Sight
Part One The Changing Face of Talent
1 Unprecedented Advantages
2 Pitfalls and Trip Wires
Part Two The Markets
Part Three Action Agenda
8 Becoming a Talent Magnet
9 Claiming and Sustaining Female Ambition
10 Dealing with Pulls and Pushes
Conclusion The Leapfrog Opportunity
7 United Arab Emirates
About the Authors
Other editions - View all
ACTION AGENDA Ambrozio aspirations Beijing Booz Brazil Russia India BRIC and UAE BRIC countries career challenges CHANGING FACE child Chinese women Claiming and Sustaining commutes company’s cultural CWLP daughter diversity Dubai economic educated women elder emerging markets Emirati women employees Ernst & Young executive expatriate FACE OF TALENT female talent flexible flextime focus group gaokao gender Genpact global Goldman Sachs graduates husband in-laws India China UAE Indian women Infosys leaders leadership Lenovo live male married maternity leave mother multinational corporations nanny opportunities parents participants PepsiCo percent of women Pfizer professional women public sector pushes region responsibilities role Russia India China São Paulo says senior management social survey Sylvia Ann Hewlett talent pool talented women there’s tion traditional United Arab Emirates Wipro woman women in emerging work-life balance workforce workplace