The Power of Metaphor: Examining Its Influence on Social Life

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Mark Jordan Landau, Michael D. Robinson (Professor of psychology), Brian P. Meier
American Psychological Association, 2014 - Psychology - 301 pages
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This book explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

Although observations on metaphor's cognitive significance date back to Aristotle, the development of a formal theoretical framework, labelled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena primarily over the past decade.

This book summarises current knowledge and integrates recent developments for readers interested in the topic of metaphor and, more broadly, in the cognitive underpinnings of social life.

Some topics covered include
  • overcoming many of the empirical limitations confronting linguistic analyses of conceptual metaphor
  • how metaphoric influences guide perceptions of other people and the self and judgments of right and wrong
  • relying on metaphor when constructing memories of social stimuli
  • the role of metaphor in judgment and decision making
  • how exposure to metaphor in mass political communication influences observers' attitudes toward social and political issues

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About the author (2014)

Michael D. Robinson (M.S. Ball State University) is a Curriculum Support Specialist in the Miami-Dade County Public Schools where he develops curriculum and serves as a Master Coach in reading and language arts. He taught second, third, and fourth grades and was a Title I Coordinator, Reading Specialist, and Federal Grants Coordinator in Marion, Indiana. Mr. Robinson, who supervised student teachers while studying at the University of Illinois, is coauthor of SUCCESS WITH RTI: EASY, RESEARCH-BASED STRATEGIES FOR MANAGING RTI and CORE READING INSTRUCTION IN YOUR CLASSROOM.

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