Becoming Women: The Embodied Self in Image Culture

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University of Toronto Press, Jan 1, 2014 - Social Science - 396 pages

In a culture where beauty is currency, women's bodies are often perceived as measures of value and worth. The search for visibility and self-acceptance can be daunting, especially for those on the cultural margins of beauty.

Becoming Women offers a thoughtful examination of the search for identity in an image-oriented world. That search is told through the experiences of a group of women who came of age in the wake of second and third wave feminism, featuring voices from marginalized and misrepresented groups.

Carla Rice pairs popular imagery with personal narratives to expose the culture of contradiction where increases in individual body acceptance have been matched by even more restrictive feminine image ideals and norms. With insider insights from the Dove Campaign for Real Beauty, Rice exposes the beauty industry's colonization of women's bodies, and examines why the beauty myth has yet to be resolved.

 

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Contents

Searching for Identity in Image Culture
3
1 In the Shadow of Difference
31
2 In a Girls Body
61
3 Invisible in Full View
96
4 The Student Body
121
5 Puberty as Sexual Spectacle
159
6 A Body That Looks and Feels Like a Woman
186
7 In the Mirror of Beauty Culture
234
Out of the Shadows
267
Participant Profiles
289
Interview Guide and Advertising Flyer
309
References
315
Index
367
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About the author (2014)

Carla Rice is the Canada Research Chair in Care, Gender, and Relationships in the College of Social and Applied Human Sciences at the University of Guelph. She has more than 20 years of experience as a clinician, researcher, and media consultant on body image and beauty culture.

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