Post-TV: Piracy, Cord-Cutting, and the Future of Television

Front Cover
University of Toronto Press, 2015 - Business & Economics - 347 pages
0 Reviews

In the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have “cut the cord,” abandoned cable television, tuned into online services like Netflix, Hulu, and YouTube, and also watch pirated movies and programmes at an unprecedented rate. The idea that the Internet will devastate the television and film industry in the same way that it gutted the music industry no longer seems farfetched. The television industry, however, remains driven by outmoded market-based business models that ignore audience behaviour and preferences.

In Post-TV, Michael Strangelove explores the viewing habits and values of the post-television generation, one that finds new ways to exploit technology to find its entertainment for free, rather than for a fee. Challenging the notion that the audience is constrained by regulatory and industrial regimes, Strangelove argues that cord-cutting, digital piracy, increased competition, and new modes of production and distribution are making audiences and content more difficult to control, opening up the possibility of a freer, more democratic, media environment.

A follow-up to the award-winning Watching YouTube, Post-TV is a lively examination of the social and economic implications of a world where people can watch what they want, when they want, wherever they want.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
3
Music Piracy and the Future of Television
21
Simple Fast and Free
48
They Stream They Score
74
Cord Cutters and Cord Nevers
94
Viewing Habits of the Posttelevision Generation
124
New Sources of Competition for Online Audiences
145
The Political Economy of Television
174
Diversity Citizenship News and Global Conflict
206
Posttelevision Culture
229
Notes
247
Bibliography
291
Index
331
Copyright

Other editions - View all

Common terms and phrases

About the author (2015)

Michael Strangelove has been called a "guru of Internet advertising" ( Wired ) and "the man who literally wrote the book on commercialization of the net" ( Canadian Business ). He is a lecturer in the Department of Communication Studies at the University of Ottawa.