The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

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University of Toronto Press, 2016 - Business & Economics - 264 pages
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Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

 

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Contents

1 Introduction
3
2 Motivating Consumers
25
3 Collaborating with Customers
49
4 Inspiring Employees
70
5 Nurturing Suppliers
91
6 Investing in Communities
111
7 Attracting Investors
131
8 Leveraging Media
146
9 Engaging Government
162
10 Partnering with NGOs
178
11 Stakeholder Sustainability Audit SSA Tool
203
Notes
219
Index
237
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About the author (2016)

Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network.

Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.

Bob Willard is a leading expert on corporate sustainability strategies, whose business and leadership experience stems from his 34 year career at IBM Canada. Bob currently serves on the boards of Forum for the Futures U.S. and the Future-Fit Foundation. He received his PhD from the University of Toronto and he is an ISSP Certified Sustainability Professional.

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