The Innovation Navigator: Transforming Your Organization in the Era of Digital Design and Collaborative Culture

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University of Toronto Press, Nov 14, 2018 - Organizational change - 200 pages

Innovation is a top strategic priority for firms across all industries. In The Innovation Navigator, Tucker J. Marion and Sebastian K. Fixson explore four innovation archetypes or modes - "specialist," "venture," "community," and "network" - which feature prominently in the expanding innovation landscape. Specialists employ technologies to achieve entirely new solutions and superior product performance. New corporate ventures lower the barriers for employees to self-select into entrepreneurial projects, while reducing the constraints of bureaucracy. The community brings new sources of knowledge by expanding past the firm's boundaries, dramatically increasing the number of participants. The network creates partnerships and ecosystems that create innovations that could not be developed by individual companies alone.

The Innovation Navigator guides the reader in exploring and exploiting these different modes of innovation. Individual chapters provide key insights into the inherent opportunities and challenges from a number of vantage points: from the impact on organizational resources to the role of incentives. The book also provides a framework for how firms can leverage dynamic mode shifts and multimode strategies. Firms across the industrial spectrum are profiled, from new additive manufacturing companies such as Formlabs, community-based solution providers like Forth, to traditional firms exploring new modes like GE Appliances and their FirstBuild initiative. The Innovation Navigator will assist executives in building the capabilities for peak performance in this new innovation landscape.

 

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Contents

Introduction
3
Managing Innovation in Organizations in the Twentieth Century
9
2 Technological and Social Change Create the Perfect Storm for Innovation
15
3 The Four Modes of Innovation in the Digital Era
23
4 The Specialist Mode
50
5 The Venture Mode
68
6 The Community Mode
86
7 The Network Mode
110
8 The Multimode Organization
132
Conclusions and Thoughts on the Future
155
Notes
159
Index
175
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About the author (2018)

Tucker J. Marion is an associate professor of innovation and new product development at the D'Amore-McKim School of Business, Entrepreneurship & Innovation Group at Northeastern University

Sebastian K. Fixson is a professor of innovation and design, Technology Operations and Information Management Division at Babson College.

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