Living Inca Town: Tourist Encounters in the Peruvian Andes

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University of Toronto Press, Mar 24, 2021 - 204 pages

The Living Inca Town presents a rich case study of tourism in Ollantaytambo, a rapidly developing destination in the southern Peruvian Andes and the starting point for many popular treks to Machu Picchu. Tourism is generally welcomed in Ollantaytambo, as it provides a steady stream of work for local businesses, particularly those run by women. However, the obvious material inequalities between locals and tourists affect many interactions and have contributed to conflict and aggression throughout the tourist zones. Based on a number of research visits over the course of fifteen years, The Living Inca Town examines the experiences and interactions of locals, visitors, and tourism brokers. The book makes room for unique perspectives and uses innovative visual methods, including photovoice images and pen and ink drawings, to represent different viewpoints of day-to-day tourist encounters. The Living Inca Town vividly illustrates how tourism can perpetuate gendered and global inequalities, while also exploring new avenues to challenge and renegotiate these roles.


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1 Introduction
2 Tourist Encounters and Perceptions
3 Negotiating Gender and Ethnicity
4 Negotiating Material Inequalities
5 Conflict Resistance and Witchcraft
6 Marketing Spirituality and Romance
7 Conclusion

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About the author (2021)

Karoline Guelke is an assistant teaching professor in the Department of Anthropology at the University of Victoria.

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