Public Influence: A Guide to Op-Ed Writing and Social Media Engagement

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University of Toronto Press, Feb 4, 2019 - Editorials - 232 pages
«How can twenty-first-century scholars and other experts craft their voices for audiences beyond their peers? In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Presented in a lively and engaging style, Public Influence coaches readers on the best approach to pitching and writing op-eds and other related analytical pieces, managing the ensuing conversation, conveying informed ideas to an evidence-resistant audience, avoiding social media hazards in an increasingly polarized environment, harnessing outrage culture to organize sensitively and intelligently, and using political labels in ways that cut through the noise. Enlivened with discussions of an array of hot-button issues and examples of public influence succeeding wildly and going terribly awry, Public Influence is essential reading for anyone who wants to harness the opportunities of public engagement in a dynamic digital age.»--
 

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Contents

1 Introduction
1
2 Saying What You Want to the Right Audience
9
3 Developing Ideas and Pitching an OpEd
21
4 Writing an Effective OpEd and Managing the Ensuing Conversation
32
OpEds Blogs Social Media Podcasts and Other Outlets
57
6 Striking an Effective Online Voice
67
7 Avoiding the Echo Chamber and Communicating Your Ideas to an EvidenceResistant Audience
80
8 What You Need to Know about Political Labels
98
10 Dealing with Social Media Blowback
127
11 Navigating Personal Relationships through Political Debate
137
12 Conclusion
149
How to Assign OpEds in a ResearchOriented Course with Practice Exercises
155
Notes
163
Bibliography
189
Index
213
Copyright

9 Sharpening Your Public Engagement
112

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About the author (2019)

Mira Sucharov is an associate professor in the Department of Political Science at Carleton University in Ottawa, Canada.

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