Brew North: How Canadians Made Beer and Beer Made CanadaBrew North tells the delightful story of Canada's national beverage. Lively and informative, Brew North puts beer lovers front and centre. From cowboys quaffing India pale ale in a western saloon to modern-day beer snobs sipping pints of cask-brewed bitter and commenting on its "chocolate and cigar box bass notes," this is the story of the men--and women--who brewed, served and drank the intoxicating malted beverage. Charming illustrations reveal rustic taverns, Victorian photographs give us that era's opulent saloons, and modern colour shots help us understand the brewing process. The book also illustrates how brewers have long been conscious of marketing and advertising, creating unique bottles and ads, giveaway trays and signs. |
Contents
Prologue | 1 |
John Molson and the Birth of a Canadian Tradition | 7 |
Come Landlord Fill a Flowing Bowl | 25 |
The Long Hangover | 49 |
Abandon Hope All Ye Who Enter Here | 65 |
The Rise of the National Brands | 79 |
Mobile Billboards and Yodelling Cowboys | 97 |
Beeradammerung Twilight of the Titans | 115 |
The New Guys | 135 |
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Common terms and phrases
Alexander Keith American beer Archives Canada barley barrels beer drinkers beer parlour beer’s big brewers big three boasted booze bottle bought Brewing Company Limited brewmaster British Budweiser buying Canadian beer Canadian Breweries Carling O’Keefe Clara Thomas Company Limited fonds company’s Coors created customers draft beer drank drink E.P. Taylor early Export featured fermentation flavour gallons glass Glenbow Archives Granville Island hops Ian Brewster India pale India pale ale industry John Molson Labatt Brewing Company labels Ladies and Escorts lager Lawrence Sherk Collection Library and Archives liquor look malt microbrewers microbrewery micros Molson Archives Collection Montreal national brands Oland percent Photograph by Ian popular porter prohibition province province’s Quebec saloons Sleeman Sleeman Breweries started stubby taste tavern temperance took Toronto Toronto Telegram traditional Unibroue United University of Western Upper Canada Vancouver Western Ontario Archives wheat beer women yeast