Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Harvard Business Review Press, Jan 20, 2015 - Business & Economics - 256 pages
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
What people are saying - Write a review
LibraryThing ReviewUser Review - kushal.gupta - LibraryThing
Although controversies surround this book for being descriptive instead of prescriptive, it provides some good frameworks to start brainstorming, lay a basic foundation & avoid the overlooking of ... Read full review
LibraryThing ReviewUser Review - buildingabookshelf - LibraryThing
Blue Ocean Strategy really opened my eyes to a new way of looking at strategy. Although each of the companies highlighted in the book were not new information for me, I had never thought about what ... Read full review
Creating Blue Oceans
Analytical Tools and Frameworks
Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on the Big Picture Not the Numbers
Reach Beyond Existing Demand
Get the Strategic Sequence Right
Executing Blue Ocean Strategy
Overcome Key Organizational Hurdles
Build Execution into Strategy
Align Value Profit and People Propositions
About the Authors
Other editions - View all
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The ...
W. Chan Kim,Renee Mauborgne
No preview available - 2013
Blue Ocean Strategy - How to Create Uncontested Market Space and Make ...
Renée Mauborgne and W. Chan Kim
No preview available - 2005
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market ...
W. Chan Kim,Renée A. Mauborgne
No preview available - 2016