Perspectives on Mass Communication

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Open Agenda Publishing, Apr 23, 2021 - Social Science - 38 pages
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Perspectives on Mass Communication is based on an in-depth filmed conversation between Howard Burton and Denis McQuail (1935-2017), who was Emeritus Professor at the University of Amsterdam and Visiting Professor at the University of Southampton. He is widely considered to be one of the most influential scholars in the history of mass communication studies.This wide-ranging conversation provides detailed insights into how examining the media, and in particular mass media, necessarily involves a careful, probing look at our societal values; the concepts, metrics and ideas that McQuail developed to measure the sociological influence of the media; the critical role of journalism in society and more.

This carefully-edited book includes an introduction, A Sense of Perspective, and questions for discussion at the end of each chapter:

I. Plunging into the Media - The beginnings of a unique career

II. Getting Rigorous - “Mass Communication Theory” arrives

III. Journalism and Society -  Looking more broadly

IV. Bringing It Home - The view from the street

V. Towards the Future - Optimism and pessimism

About Ideas Roadshow Conversations:

This book is part of an expanding series of 100+ Ideas Roadshow conversations, each one presenting a wealth of candid insights from a leading expert through a focused yet informal setting to give non-specialists a uniquely accessible window into frontline research and scholarship that wouldn't otherwise be encountered through standard lectures and textbooks.


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A Note on the Text
Getting Rigorous
Journalism and Society
Towards the Future

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About the author (2021)

For his award-winning initiative Ideas Roadshow, Howard Burton has hosted and filmed in-depth conversations with more than 100 world-leading experts, including 3 Nobel Laureates, through a focused yet informal setting. Howard has been able to capture candid, behind-the-scenes insights which offer a detailed portrayal of the world of today's top researchers across all disciplines. Howard Burton was the Founding Director of Canada’s Perimeter Institute for Theoretical Physics. He holds a PhD in theoretical physics and an MA in philosophy.

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