The Politics of Time and Youth in Brand India: Bargaining with CapitalThis book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations. |
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The Politics of Time and Youth in Brand India: Bargaining with Capital Jyotsna Kapur Limited preview - 2013 |
The Politics of Time and Youth in Brand India: Bargaining with Capital Jyotsna Kapur Limited preview - 2013 |
The Politics of Time and Youth in Brand India: Bargaining with Capital Jyotsna Kapur No preview available - 2013 |
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Aamir accessed 12 July advertisement aesthetic Archana arrested development assertion Bollywood Bollywood wedding Bombay bourgeois bourgeoisie Brand India capitalist celebration century child childhood commodity culture consumer culture consumption contemporary death Delhi E. P. Thompson economic Ekta Kapoor everyday free market freedom future Ganesha gender genre global brands global capital Hindi cinema Hindi film Hindu Hindutva human hybridity imagined increasingly individual industry instance Kahaani Kakkar Kapur Karan Khan Kolkata labor living London Mahabharata Manav marriage Marx's middle middle-class mobile moral mother narrative nation neoliberal subject neoliberalism offers one’s Online parents Pavitra Rishta play political Poorvi popular Hindi postcolonial present production profits protagonist radicalized Rang De Basanti reality reinvention relationship Sarika Satyoki sexual soaps social space technologies terrorist time-consciousness tradition turn University Press urban Vidya Vidya Balan wealth wedding films woman women York young youth Zee TV