Chinese Television and Soft Power Communication in Australia

Mei Li

Anthem Press, Mar 2, 2021 - History - 210 pages

Chinese Television and Soft Power Communication in Australia discusses China's soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers - intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China's soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China's Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.

About the author

Mei Li holds a PhD in international communication from Macquarie University, Australia. A professional who has worked in the media industry in China, her research interests include international media and communication in the context of international relations, China's soft power and public diplomacy especially in Australia and countries of the Indian Ocean littoral, and journalistic professionalism in the cross-cultural context. Her research has been published in reputed international journals and presented in high-level international conferences.

Bibliographic information

• Title: Chinese Television and Soft Power Communication in Australia; Anthem Studies in Soft Power and Public Diplomacy Series
• Author: Mei Li
• Publisher: Anthem Press, 2021
• ISBN: 1785279793, 9781785279799
• Length: 210 pages
• Subjects: History / Asia / General; Language Arts & Disciplines / Communication Studies; Political Science / International Relations / Diplomacy; Political Science / Political Process / Media & Internet; Social Science / Media Studies