The Anthem Handbook of Soft Power and Public Diplomacy in the Age of AI

Front Cover
Naren Chitty, Craig Hayden, Hendrik W. Ohnesorge, Chenjun Wang
Anthem Press, May 5, 2026 - Political Science - 354 pages

Examines how artificial intelligence is transforming global influence, offering theoretical insights and practical perspectives on diplomacy, culture, conflict, and governance

Soft Power and Public Diplomacy in the Age of AI brings together leading voices and fresh perspectives to explore how AI is reshaping the landscape of influence in global affairs. Long described as “conjoined twins,” soft power and public diplomacy find new meaning and urgency in a world transformed by digital technologies and generative AI. This timely volume addresses the theoretical gaps that have long challenged public diplomacy scholarship, offering a unique, interdisciplinary lens that connects the superordinate concept of influence with emerging AI capabilities. From bioelectronic measurement of soft power’s impact to AI’s role in narrative warfare and counter-disinformation, the book covers critical terrain for scholars, students, policymakers, and practitioners alike.
The chapters span theory, narratives, culture, governance, and conflict. Readers will find thought-provoking analyses of celebrity influence in elections, generative AI’s role in cultural projection at global events, the network society’s impact on diplomacy, cyber power in conflict zones, and the balancing act between digital diplomacy, transparency, and security.
Featuring contributions from eminent international scholars alongside new voices, the volume pushes the field’s boundaries, offering essential insights for anyone interested in how attraction, persuasion, and power operate in the age of AI. Whether you are a researcher, practitioner, or policymaker, Soft Power and Public Diplomacy in the Age of AI will deepen your understanding of how influence is made, measured, and contested in our rapidly evolving world.

 

Contents

Figures
1991
Introduction
1997
A Biometrically Testable View of AttractionBased Influence
2004
Bioelectronic Measurement of Experience of Soft Power
Opportunities for Soft Power Cooperation and Competition
OVERVIEWNARRATIVES
Conversations with Experts
OVERVIEWCULTURE Naren Chitty and Chenjun Wang
A Relational Approach to Cultural Diplomacy in the Network Society
OVERVIEWGOVERNANCE
The Importance of the BBCs Digital Engagement
AI and Public DiplomacyViews from China
OVERVIEWCONFLICT
Lessons from the Frontline of Democracy
The Case of the Russian
Index

Soft Power and the Symbolic Politics of Artificial

Other editions - View all

Common terms and phrases

About the author (2026)

Naren Chitty is professor emeritus at Macquarie University, Australia where he founded the Soft Power Analysis and Research Centre (SPARC).

Craig Hayden chairs the Security Studies Department at the Marine Corps University (USA). He co-edited The Routledge Handbook of Soft Power (2016).

Chenjun Wang lectures at University of Sydney (Australia) and is a researcher at the Soft Power Analysis and Research Centre (SPARC) at Macquarie University (Australia).

Hendrik W. Ohnesorge is Managing Director, Center for Global Studies, University of Bonn (Germany). His latest book is titled Soft Power and the Future of US Foreign Policy (2023).