The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

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Wiley, Feb 9, 2009 - Business & Economics - 320 pages
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

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About the author (2009)

Patrick Corsi is an international consultant in innovation engineering at KINNSYS, Brussels, Belgium and is an Associate Professor at ISTIA Innovation, Angers University, France.

Mike Dulieu has expertise in consultancy, general and technical management and sales and marketing roles. He has a wide knowledge of a number of vertical and horizontal markets, technologies and applications and has broad international experience.

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