Current and Emerging Issues in the Audiovisual Industry

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This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

 

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Contents

The Threat of OTT for the PayTV Market
19
The Resistance of Legacy TV Channels
39
The Public Service Heritage
53
From Attention to Engagement
97
Monetizing in the Digital Era
119
Implementing Innovation Strategy
135
Index
153
Copyright

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About the author (2017)

Mercedes Medina, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.

Mónica Herrero, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.

Alicia Urgellés, PhD student, Communication Doctorate Program, University of Navarra, Spain.