Guerrilla Advertising: Unconventional Brand CommunicationThe advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Common terms and phrases
actually advertising AGENCY appeared ART DIRECTOR artists bearing become beer billboard boxes brand buildings Burger King called campaign cars channels chicken clean CLIENT collection communication COMPANY consumers COPYWRITER course create CREATIVE DIRECTOR demonstrate designed Digital drink engaging event EXECUTIVE experience explains fact football gallery games tester guerrilla Houses huge HYPE idea illustrator images Impossible included installation interactive launch light live LOCATION London look magazine Mark marketing Nike offer park PHOTOGRAPHER piece played poster PRODUCER promote Rainier Red Bull response Road Saatchi & Saatchi Science simple Singapore space Square street stunt Subservient Chicken Sydney television TITLE turned walls wanted week window Worms 3D York young
Bibliographic information
| Title | Guerrilla Advertising: Unconventional Brand Communication Guerrilla Advertising, Gavin Lucas |
| Authors | Gavin Lucas, Michael Dorrian, Mike Dorrian |
| Edition | illustrated |
| Publisher | Laurence King Publishing, 2006 |
| Original from | the University of California |
| Digitized | Sep 29, 2008 |
| ISBN | 1856694704, 9781856694704 |
| Length | 187 pages |
| Subjects | › › Design / Graphic Arts / Advertising |
| Export Citation | BiBTeX EndNote RefMan |