Ecologic: The Truth and Lies of Green EconomicsLooking after the environment should be a no-brainer. No one wants to destroy the world. Yet at every turn we fail to take the essential steps to prevent the destruction of our planet - or we are deceived, often by ourselves. so why can't the experts agree? Why do polls tell lies? Why is fairtrade unfair? Why is so much green rhetoric a response to scares rather than real issues? And why do we fail to balance risk and reward? Taking the scalpel of ecologic - sound reasoning, economics and human psychology - to everything from carbon trading to organic food to charity fundraisers, Brian Clegg opens up the reality beneath the layers of confusion and manipulation to expose what is truly green, and what is simply greenwash. |
