Peace Through Peace Media?: The Media Activities of the International Missions (KFOR and UNMIK) and Their Contribution to Peacebuilding in Kosovo from 1999 Till 2008How does the media contribute to peacebuilding and reconciliation in a post-conflict environment? This dissertation examines the question with respect to the media's involvement during the UN and NATO mission in Kosovo (UNMIK and KFOR), from 1999 to 2008. The theoretical part of the book deals with existing approaches to peace journalism, effective organizational communication, and media effects theories. In the empirical part, the evaluation first focuses on the content of the media produced by UNMIK and KFOR in Kosovo, followed by the assessment of media production processes in both missions. The book also explores the impact of UNMIK's and KFOR's media within the local Kosovar population. It argues that "peace media" can have a positive impact in a post-conflict environment, provided that it features de-escalation oriented content and is framed according to the preferences and attitudes of target audiences. Dissertation. (Series: Schriftenreihe der Stipendiatinnen und Stipendiaten der Friedrich-Ebert-Stiftung - Vol. 43) |
Contents
Theoretical Part | 21 |
Empirical Part | 53 |
Evaluation of media content | 86 |
UNMIK media and its availability own visualization | 87 |
Number of UNMIK media assessed own visualization | 88 |
KFOR media and its availability own visualization | 129 |
Information on print magazine The Dialogue own visualization | 130 |
Distribution of topics in The Dialogue own visualization | 136 |
Satisfaction rates with the work of institutions in Kosovo UNDP 2008 | 235 |
Approval for TV program UNMIK Colours in April 2001 Index Kosova 2001a | 242 |
Approval for programs on Radio Blue Sky in March 2002 Index Kosova | 243 |
2002a | 250 |
Satisfaction with KFOR UNDP 2003a 32 | 251 |
Listenership to Radio KFOR Index Kosova 20002008 Data survey waves | 253 |
Readership of print magazine The Dialogue Index Kosova 20002004 Data survey waves 413 | 254 |
Awareness of KFOR newspaper inserts Index Kosova 20002004 Data survey waves 413 | 255 |
Information on youth magazine For you own visualization | 142 |
Distribution of topics in For You magazine own visualization | 145 |
Detail of comic strip in For You magazine KFOR 2003 18 | 146 |
Information on the TV program Issues in Focus own visualization | 147 |
Information on KFOR TV Clips own visualization | 149 |
The media production process | 167 |
Contents of a PsyOps Annex within an OPLAN NATO 2005 A6 | 209 |
Product Review Board Checklist for PsyOps media NATO 2005 B12 | 212 |
Information on Index Kosova surveys own visualization | 225 |
Approval for Issues in Focus Index Kosova 2002a | 256 |
Approval for programs on Radio KFOR Index Kosova 2002a | 257 |
Approval for articles in The Dialogue Index Kosova 2001b | 258 |
Billboard motif in April 2011 KFOR PsyOps 2011 | 260 |
KFORUNMIK media consumption and interethnic cooperation over time | 265 |
Conclusion | 273 |
Bibliography | 293 |
Annex | 312 |
Common terms and phrases
approval articles in Focus assessment attitudes background broadcast campaign clips ComKFOR conflict Danas I Sutra deployment doctrine DPKO ethnic evaluation example featured Focus Kosovo goals groups Haselock impact Index Kosova inter-ethnic cooperation International Crisis Group interviews Issues in Focus journalists K-Albanian K-Serb KFOR media KFOR PsyOps KFOR’s King/Mason Kosovo Albanian Kosovo Force Kosovo Serbs media consumption media effects messages military mission in Kosovo NATO NATO’s Operation Allied Force Orahovac organizations parties peace journalism peace missions peacekeeping Peacekeeping Operations planning political population pre-deployment print magazine Pristina produced media PsyOps officers public information component Radio Blue Sky Radio KFOR reporting Resolution 1244 rule of law Serbian Serbian language SRSG staff surveys target audience analysis thesis tion topics TV program UNDP United Nations UNMIK and KFOR UNMIK media products UNMIK on Air UNMIK’s public information UNMIK/KFOR media violence willingness for inter-ethnic