Precision Marketing in WebSphere CommerceThis IBM® Redbooks® publication positions WebSphere® Commerce Version 7 in today’s marketplace and discusses its enhanced features enabling business users to achieve their vision for precision marketing. This book helps you to tailor and configure the Marketing tool in IBM Management Center for WebSphere Commerce to create and manage various promotion campaigns as needed by your business. This book provides several business scenarios which can be implemented through simple customizations. Each scenario addresses a unique requirement which can be mapped with similar business scenarios. This book has been developed for an experienced WebSphere Commerce design and developers audience. |
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Activity Builder activity templates anyOrAll attribute values branch business user campaign element catalog entry recommendation Center for WebSphere click Finish configured containsOperator criteria dataset define Desks dialog activity display e-mail evaluate Figure following steps http://publib.boulder.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?top http://publib.boulder.ibm.com/infocenter/wchelp/v7r0m0/topic/com.ibm IBM Management Center IBM Redbooks IBM WebSphere Commerce implementation definition Information Center interface Karl marketing manager METHOD_NAME name field needs object definition OpenLaszlo file palette parameters path Perform the following precision marketing private static final promotion properties file properties view provides phone number Rational Application Developer Recommend Catalog Entry Registered Customers resource bundle Save and close Save the file scenario serialization JSP Shopping Cart snippet in Example specified static final String steps to create Store orders summary definition Target customers task command template definition text message trigger wcfPropertyDefinition wcfPropertyGroup wcfResourceBundleKey Web activity wish list target wishListAny wishListCategories wishListProducts wizard and click XML fragment