Technological Innovation: Oversights and Foresights

Front Cover
Raghu Garud, Praveen Rattan Nayyar, Zur Baruch Shapira
Cambridge University Press, Apr 28, 1997 - Business & Economics - 370 pages
0 Reviews
Why do managers take technology as a black box and do not try to assess or manage it? Some companies, better than others, have recognized the potential of technological breakthroughs, such as the personal computer, VCR, and fax machine. For instance, RCA, a recognized leader in broadcasting, chose not to invest in FM technology. Xerox was amongst the first few to develop the personal computer but failed to commercialize it. Sony was unable to reap benefits from its Betamax technology even though it was superior to its competitor, VHS. The list of such "technological oversights" is endless.Similarly, there are several instances of "technological foresights." Sun Microsystems was among the first to realize the potential of reduced instruction set computing (RISC) chips that are now revolutionizing the computer industry. Though, initially, it could think of no good uses for a not-too-sticky adhesive, 3M has reaped millions from Post-It Note pads.This book suggests why these oversights and foresights occur, and, what actions managers must take for firms to increase their "hit-rates" or "batting-averages."
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Oversights and foresights
3
Luck as
13
Technological choices and the inevitability of errors
20
Rational entrepreneurs or optimistic martyrs? Some
41
Opportunities seized and missed
71
Learning to thrive
95
On the dynamics of forecasting in technologically complex
147
Wisdom inertia
167
A theory
233
Organization responsiveness to environmental shock as
260
Technological innovation learning and leadership
279
Conditions for organizational learning
306
A case study of applied theories
325
Towards a theory of technological innovation
345
Author Index
355
Subject Index
361

A marketing research
214

Other editions - View all

Common terms and phrases