Technological Innovation: Oversights and ForesightsProfessor Raghu Garud, Raghu Garud, Praveen Rattan Nayyar, Zur Baruch Shapira Why do managers take technology as a black box and do not try to assess or manage it? Some companies, better than others, have recognized the potential of technological breakthroughs, such as the personal computer, VCR, and fax machine. For instance, RCA, a recognized leader in broadcasting, chose not to invest in FM technology. Xerox was amongst the first few to develop the personal computer but failed to commercialize it. Sony was unable to reap benefits from its Betamax technology even though it was superior to its competitor, VHS. The list of such "technological oversights" is endless.Similarly, there are several instances of "technological foresights." Sun Microsystems was among the first to realize the potential of reduced instruction set computing (RISC) chips that are now revolutionizing the computer industry. Though, initially, it could think of no good uses for a not-too-sticky adhesive, 3M has reaped millions from Post-It Note pads.This book suggests why these oversights and foresights occur, and, what actions managers must take for firms to increase their "hit-rates" or "batting-averages." |
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Contents
Oversights and foresights | 3 |
Luck as | 13 |
Technological choices and the inevitability of errors 20 | 20 |
Rational entrepreneurs or optimistic martyrs? Some | 41 |
Opportunities seized and missed | 71 |
Learning to thrive | 95 |
Environmental determinants of work motivation creativity | 111 |
On the dynamics of forecasting in technologically complex | 147 |
A theory | 233 |
Organization responsiveness to environmental shock as | 260 |
Technological innovation learning and leadership | 279 |
Conditions for organizational learning | 306 |
A case study of applied theories | 325 |
Towards a theory of technological innovation | 345 |
Author Index | 355 |
| 361 | |
Other editions - View all
Technological Innovation: Oversights and Foresights Raghu Garud,Praveen Rattan Nayyar,Zur Baruch Shapira No preview available - 2008 |
Common terms and phrases
ability action activities assets associated become behavior biases challenge chapter choices cognitive collective communication competitive complex corporate cost create creativity critic culture decision discussion dominant Economic effect efforts emerge entry environment errors established example executive existing expected experience exploration failure firms focus foresight future ideas important increasing individuals industry initial innovation institutional investment involved Journal knowledge lead leadership learning limits lithography managers March means ment methods nature noted operating opportunities organization organizational outcomes oversight past performance perspective position possible potential practice predict Press problems radical reduce requires response result risk role routines Science selection shared social specific strategy structure success suggests Tech technical technological theory tion Type understanding University York
Bibliographic information
| Title | Technological Innovation: Oversights and Foresights Cambridge books online Technological Innovation: Oversights and Foresights, Praveen Rattan Nayyar |
| Editors | Professor Raghu Garud, Raghu Garud, Praveen Rattan Nayyar, Zur Baruch Shapira |
| Contributor | James G. March |
| Edition | illustrated |
| Publisher | Cambridge University Press, 1997 |
| ISBN | 0521552990, 9780521552998 |
| Length | 370 pages |
| Subjects | › Business & Economics / General Business & Economics / Management Psychology / Industrial & Organizational Psychology |
| Export Citation | BiBTeX EndNote RefMan |