The Media Reader: Continuity and Transformation
Hugh Mackay, Tim O'Sullivan
SAGE, Jun 22, 1999 - Language Arts & Disciplines - 425 pages
`Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists' - John Corner, University of Liverpool
The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.
Divided into four parts: Mass Communications and the Modern World;
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