Field Guide to Nonprofit Program Design, Marketing and Evaluation

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Authenticity Consulting, LLC, 2006 - Evaluation research (Social action programs) - 290 pages
Nonprofits have long needed a clear, concise and completely practical guidebook about all aspects of designing, marketing and evaluating nonprofit programs. Now they have such a resource. This guide can be used to evolve strategic goals into well-designed programs that are guaranteed to meet the needs of clients, develop credible nonprofit business plans and fundraising proposals, ensure focused and effective marketing, evaluate the effectiveness and efficiencies of current programs in delivery of services to clients, evaluate program performance against goals and outcomes, and understand how a program really works in order to improve or duplicate the program.

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