Do Good Design: How Design Can Change Our World

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Peachpit Press, Dec 16, 2008 - Computers - 192 pages
3 Reviews
How Design CAN CHANGE the World 

Today, everyone is a designer. And the future of  civilization is our common design project.

How does design help choose our leaders?
Why do we really have an environmental crisis?
How can accessible design broaden your audience?
Why does the U.S. economy now struggle to compete?
How has design thinking added to the bottom line of the world’s most valuable companies?


Design matters. As it never has before.

Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world.


Do Good Design is a call to action:
This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles.


In a time when anything has become possible, design thinking offers a way forward for us all.

What will you do?


 

What people are saying - Write a review

User Review - Flag as inappropriate

After reading David's book, my eyes are truly open. A wonderful read, highly recommended.

My favorite book this year!

User Review  - reggieperrin - Borders

Not just for designers... I think every parent should read this book! Read full review

Contents

DISARMING THE WEAPONS OF MASS DECEPTION
4
CONVENIENT TRUTHS
102
THE DO GOOD PLEDGE
146
First Things First manifesto
159
Excerpt from the GDCs Code of Ethics
160
Excerpt from AIGAs Standards of Professional Practice
161
The road to Norway and China
162
Notes
165
Index
171
Questions for discussion
177
a small group of concerned citizens
178
About the author
180
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About the author (2008)

David B. Berman is a strategic consultant with 30 years experience in universal design thinking.  He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design.  Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.

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