Tom Peters - Business & Economics - 2010 - 544 pages
You Can't Shrink Your Way to Greatness Tom Peters. much more in common with
Disney and CocaCola than with the big carmakers. Harley is selling, first, Harley-
ism . . . and, second, that lumpy machine. That is, Harley clearly belongs to the ...
Tom Peters - Business & Economics - 2010 - 368 pages
Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses.
Tom Kelley - Business & Economics - 2007 - 320 pages
The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.