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Buyology: Truth and Lies About Why We Buy - Page 122

Martin Lindstrom - Business & Economics - 2008 - 256 pages
Truth and Lies About Why We Buy Martin Lindstrom. Try smashing a brand
yourself. Pick up that new, linen, lime-green, button-down Ralph Lauren shirt you
just forked over $89.50 to bu_v. Since you can't physically smash fabric, take a
pair of ...
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BRAND sense: Sensory Secrets Behind the Stuff We Buy

Martin Lindstrom - Business & Economics - 2011 - 256 pages
The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world.
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