Billion dollar loser : the epic rise and spectacular fall of Adam Neumann and WeWork
Reeves Wiedeman (Author)
The inside story of the rise and fall of WeWork, showing how the excesses of its founder shaped a corporate culture unlike any other. Christened a potential savior of Silicon Valley's startup culture, Adam Neumann was set to take WeWork, his office share company disrupting the commercial real estate market, public, cash out on the company's 47 billion dollar valuation, and break the string of major startups unable to deliver to shareholders. But as employees knew, and investors soon found out, WeWork's capital was built on promises that the company was more than a real estate purveyor, that in fact it was a transformational technology company. Veteran journalist Reeves Wiedeman dives deep into WeWork and it CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism
Print Book, English, 2020
First edition View all formats and editions
Little, Brown and Company, New York, 2020
Case studies
viii, 341 pages ; 25 cm
9780316461368, 0316461369
1175677200
Capitalist kibbutz
Green desk
154 Grand Street
"I am WeWork"
Sex, coworking, and rock 'n' roll
The physical social network
Reality distortion field
Greater fools
WeLive
Manage the nickel
Mr. Ten Times
Me over we
Blitzscaling
The holy grail
WeGrow
Game of thrones
Operationalize love
A WeWork wedding
Fortitude
The I in we
Wingspan
Always half full
The sun never sets on We
Brave new world
"Portions of this book appeared in articles published in New York magazine and its website"--Title page verso
Includes index