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WorldCat.org

1. A Foundation of Community   Vignette: British Petroleum--Enlightened Leader or Lightning Rod?   Chapter Goals   Historical Evolution   SIM: Strategic Issues Management Defined   SIM: Stakeholders/Stakeseekers   SIM: Bringing More Than Communication   SIM: Cornerstone of Strategic Business Planning   SIM: Advocacy, Dialogue, and Collaborative Decision Making   Conclusion   SIM Challenge: CSR and Long-Term Planning   Summary Questions2. Historical Foundations   Vignette: Westinghouse Versus Edison   Chapter Goals   Opinions Shape Operating Environments   Argument Structure in Public Policy Debate   Robber Barons and the Making of Mass Production Society   The Great Depression and the Redemption of Capitalism   Dissent Flowers in the 1960s   The Present and the Future   Conclusion   SIM Challenge: Science or Sham?   Summary Questions3. Scouting the Terrain   Vignette: The Greening of Nuclear Power   Chapter Goals   Things Go Bump in the Dark   Logics of Issues Monitoring   The Systematic Stages of Issues Monitoring   Creating an Issues Monitoring and Analysis Team   Issue Content: Basis for Issues Analysis   Conclusion   SIM Challenge: NAACP and Issues Monitoring   Summary Questions4. Corporate Social Responsibility (CSR)   Vignette: Wal-Mart’s Makeover?   Chapter Goals   Mutual Interests: The Basis of Corporate Responsibility   Standards of Corporate Responsibility: A Rhetorical Rationale   Changing Organizational Policies: Getting the House in Order   Corporate Responsibility Partnerships: Communicating Ethical Performance   Conclusion   SIM Challenge: Global Warming   Summary Questions5. Special Interest Activists as Foes or Allies   Vignette: Fast Food--A Lightning Rod for Big Food Protest   Chapter Goals   Moral Outrage   Power Resource Management   Strain: Nexus of Issues, Risk, and Crisis   Stages of Activism   Incremental Erosion   Fostering Mutual Interests Instead of Antagonism   Conclusion   SIM Challenge: Is Clean Energy an Oxymoron?   Summary Questions6. Issues Communication   Vignettes: Activists Speak With Many Tools   Chapter Goals   The Issue of Issues Communication   Narrative Theory   The Good Organization Communicating Well   Images and Issues: Complements and Counterparts   Framing: Giving Issues Argumentative Context   Media Effects in a Multitiered Society   Communication Technology and Issues Communication   Issues Communication as Argument   Conclusion   SIM Challenge: Voice of a Trade Association   Summary Questions7. Obligations and Constraints on Issues Communication   Vignette: Corporate Speech--Free, Free for Some, or Not at All?   Chapter Goals   Legislative, Judicial, and Regulatory Constraints on Issues Communication   The Rationale for Organizations Speaking as Citizens   Federal Constraint   Conclusion   SIM Challenge: Looking to the Future   Summary Questions8. Issues Management and Crisis Communication   Vignette: It Takes Two to Tango   Chapter Goals   Crisis Management: The Search for Control   Prevent a Crisis From Becoming an Issue   Conclusion   SIM Challenge: Can a Crisis Be Prevented From Exploding Into an Issue?   Summary Questions9. Issues Management and Risk Communication   Vignette: Risk, Risk Everywhere   Chapter Goals   Community Right to Know   The Difficulties of Risk Assessment   Risk Management and Communication Approaches   SIM′s Approach to Risk Communication   Risk and Crisis Communication Working Together   Conclusion   SIM Challenge: Reality List   Summary Questions10. Brand Equity and Organizational Reputation   Vignettes: Proactive Versus Reactive   Chapter Goals   Corporate Branding   Brand Equity: Many Faces and Definitions   Brand Attributes and Attitude Theory   Logics of Brand Equity   Brand Equity and Crisis   Brand Equity and Risk   SIM Challenge: Corporate Responsibility and Long-Term Planning   A Brand Equity Case Study: Coors Boycott in the 1970s   Summary Questions

1 online resource (xii, 412 pages) : illustrations

"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website

Strategic issues management : organizations and public policy challenges