Journalism and mass communication in Africa : Cameroon
Providing an analysis of the evolution of mass communication and the impact of new media technologies in Cameroon, this text offers an insight into the development of Cameroon's state and privately-owned oral, print, and electronic media.
x, 168 pages ; 24 cm
9780739103777, 0739103776
48958068
Part 1 Introduction Part 2 Discourse Chapter 3 Evolution of the Media in Cameroon Chapter 4 Public Perceptions of Cameroonian Journalists Chapter 5 Communication and the Empowerment of the People Chapter 6 Aesthetic Approach to Television Program Production Chapter 7 Effective Public Communication Chapter 8 Public Relations Practice in Cameroon Chapter 9 The Development of Book Publishing Part 10 Research Methods Chapter 11 Communication Research: An African Discourse Chapter 12 Using Survey Methods in Communication Research Chapter 13 Content Analysis and Its Uses in Africa Chapter 14 Beyond Cameroon: Model Content Analysis Chapter 15 The Growth and Development of Advertising