Front cover image for Generation deluxe : consumerism and philanthropy of the new super-rich

Generation deluxe : consumerism and philanthropy of the new super-rich

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention
eBook, English, ©2004
Dundurn Group, Toronto, Ont., ©2004
Electronic books
1 online resource (336 pages)
9781550025033, 9781417594047, 9781459714632, 9781550029727, 1550025031, 1417594047, 1459714636, 155002972X
180772759
1. The super-rich live it up
2. Rich wining and dining
3. At their service
4. Celebrity
5. A rich man's home is his McCastle
6. Townhomes, condos, ranches, cabins
7. Damage caused by mansions
8. Backlash against super-rich mansions
9. Fashion and beauty
10. Jewellery
11. Luxury and eco-travel
12. Driving, yachting, flying, biking
13. Ecology
14. Eco-philanthropy
15. The "new" philanthropy
16. Fighting world poverty, hunger, illiteracy, disease